Digital marketing can help to achieve great growth, but even a few small mistakes can negatively affect the results of your marketing campaign. One mistake is not having clear goals. If you do not have set objectives, then many campaigns provide little direction. Always make sure to set SMART goals and track performance.
Ignoring your target audience is a mistake. If you try to appeal to everyone then you will dilute your message. Make buyer personas to identify your target audience and create content that speaks to their needs.
Another costly mistake for a brand is neglecting their mobile marketing strategy. With most of us browsing on a mobile device, your site must be responsive and load quickly. Similarly, ignoring the basics of SEO will eliminate organic visibility — taking the time to focus on keywords, meta tags and content is worth your time.
Many brands will create one post at a time without a content strategy. A content strategy provides a clearly defined methodology in getting your message out, and securing the strongest impact. Do not forget about analytics; your decisions should be based on data, not guess work.
A big mistake is failure to interact and participate with your audience. This straight lines in social media are the biggest failures, it is to presume that the audience will engage without participating — respond to their comments and create conversation; they want to be a part of the engagement and message. Also, make sure to personalize your email marketing to increase your open rates and click rates.
Finally, do not make the mistake of only focusing on new customers! Walk them through the customer journey, continue to stay in touch with them with meaningful updates to reinforce loyalty – incorporate value added touches.
Creating a plan to avoid these mistakes will give you better utilization of resources, increased engagement, and long-term success to your marketing in the digital space.